An experienced creative designer and product manager, I specialize in digital and mobile based initiatives. I cull creative solutions to marketing and design problems. Using metrics, analytics and, most important - conversation, I gather the unsaid details from clients and understand their true priorities. With vast experience at all levels of product development, I can speak to designers, developers, clients and management ensuring real clarity in the development process. It’s technology - translated!
I've been involved at all levels of projects. I started out in design at a small boutique marketing firm. I moved up into more management and project design. Then finally on a small internal marketing team at a large national not-for-profit where I did all things digital. Social strategy, wireframing, product and project managemet. This a sample of some of the projects I am proud of.
2011 - I worked on the site architecture, wireframes and project management to migrate AutismSpeaks.org from a static HTML site structure to a custom Drupal platform. With the site redesign, improved UX and increased SEO tactics, site traffic increased over 200% in the first year.
2013 - I had the priveledge to be involved in the product development, UI wireframing, social media strategy and execution on Light It Up Blue 2013. This PDF reflects the growth of all points of the digital strategy that I managed from 2011-2013. In 2013 the online platform raised over $250K, up from $92K in 2012.
2013 - This presentation sums up both the long build up social media strategy I developed for FedEx as well as the real time on the track social media on race day. The event and coverage on social media generated immense goodwill for the brand and this strategy lead FedEx to renew their support for Autism Speaks.
2012 - An engagement app to a large awareness campaign with over 20,000 downloads and 12,000 active users during April. Designed to encourage people to virtually Light It Up Blue during Autism Awareness month. These wireframes reflect v2, integration into the web platform with geotagging capabilities, ties to a profile and social sign-on.
Extensive experience in project/product management, creative direction, product requirements, documentation and presentation; timeline and scheduling of projects, and client interaction. Skilled in fundamental resource management: budgets, vendors, and organizational tasks for large scale campaigns and web projects. Highly skilled in presentation, excellent personal and relationship skills, research and analytics skills. Skilled in industry standard design, content management and development tools.
MBA, 2010 / Marketing/Information Systems, Baruch Zicklin School of Business
BFA, 2002 / Film, Video, New Media, The School of the Art Institute of Chicago
Freelance Graphic/Web Designer and Front End Developer, 2006 - Ongoing
Senior Project Manager, Social Media & Online Fundraising, Autism Speaks; www.autismspeaks.org 1 East 33rd New York, NY, June 2010 - Oct 2013
Organizer and Curator, TEDXNewYorkSalon www.tedxnewyorksalon.com New York, NY, 2011-2012
Manager, Internet Services, The Institute for International Education; www.iie.org 809 United Nations Plaza, New York, NY, October 2006 – June 2010
Web Designer, The Institute for International Education; www.iie.org 809 United Nations Plaza, New York, NY, April 2005 –September 2006
Junior Designer, SalesGraphics, www.salesgraphics.com 138 West 25th Street, New York, NY, April 2004-April 2005
chart3030 at gmail dot com
p.s. I did this in a few hours including the design, I love it! Imagine what we could do together.