An experienced creative designer and product manager, I specialize in digital and mobile based initiatives. I cull creative solutions to marketing and design problems. Using metrics, analytics and, most important - conversation, I gather the unsaid details from clients and understand their true priorities. With vast experience at all levels of product development, I can speak to designers, developers, clients and management ensuring real clarity in the development process. It’s technology - translated!

WORK

some wires, designs, project plans

I've been involved at all levels of projects. I started out in design at a small boutique marketing firm. I moved up into more management and project design. Then finally on a small internal marketing team at a large national not-for-profit where I did all things digital. Social strategy, wireframing, product and project managemet. This a sample of some of the projects I am proud of.

  • Autism Speaks Website Redesign

    Autism Speaks Website Redesign (PDF)

    2011 - I worked on the site architecture, wireframes and project management to migrate AutismSpeaks.org from a static HTML site structure to a custom Drupal platform. With the site redesign, improved UX and increased SEO tactics, site traffic increased over 200% in the first year.

  • Light It Up Blue

    Light It Up Blue Recap (PDF)

    2013 - I had the priveledge to be involved in the product development, UI wireframing, social media strategy and execution on Light It Up Blue 2013. This PDF reflects the growth of all points of the digital strategy that I managed from 2011-2013. In 2013 the online platform raised over $250K, up from $92K in 2012.

  • Hakka Group

    Hakka Group (Site Link)

    2013 - I worked with the executive team at Hakka Group to come up with the brand strategy, copy and site design to reflect both the serious and whimsical nature of the kinds of innovation that they are undertaking in PR.

  • Mise en Place

    Why good UX is like attending the best dinner party you’ve ever been to (Link)

    2013 - Here is a fun article I published on Medium all about intuative UX design and why the French term "mise en place" applies to great UX/UI.

  • Light It Up Blue WireFrames

    Light It Up Blue Wireframes (PDF)

    2013 - A comprehensive overview of the revisions to an exisiting web app that streamlined and improved the user culitivation and management of the LIUB app. This document includes the wireframes and screenshots of the final execution.

  • CBLDF

    CBLDF.org (Site Link)

    2011 - 2013 I created a custom Wordpress theme for the Comic Book Legal Defense Fund and as well as helping to develop and grow thier social media strategy.

  • FedEx400 Social Media Recap

    FedEx400 Social Media Recap (PDF)

    2013 - This presentation sums up both the long build up social media strategy I developed for FedEx as well as the real time on the track social media on race day. The event and coverage on social media generated immense goodwill for the brand and this strategy lead FedEx to renew their support for Autism Speaks.

  • LIUB mobile App

    Light It Up Blue Mobile App v2 (PDF)

    2012 - An engagement app to a large awareness campaign with over 20,000 downloads and 12,000 active users during April. Designed to encourage people to virtually Light It Up Blue during Autism Awareness month. These wireframes reflect v2, integration into the web platform with geotagging capabilities, ties to a profile and social sign-on.

  • Galaxy Records

    Galaxy Records

    2014 - Logo design and brand consulting for a nascent record label.

Curriculum Vitae

here's what i've done and where

PDF in english here

Skills
Extensive experience in project/product management, creative direction, product requirements, documentation and presentation; timeline and scheduling of projects, and client interaction. Skilled in fundamental resource management: budgets, vendors, and organizational tasks for large scale campaigns and web projects. Highly skilled in presentation, excellent personal and relationship skills, research and analytics skills. Skilled in industry standard design, content management and development tools.

Education
MBA, 2010 / Marketing/Information Systems, Baruch Zicklin School of Business
BFA, 2002 / Film, Video, New Media, The School of the Art Institute of Chicago

Experience

Freelance Graphic/Web Designer and Front End Developer, 2006 - Ongoing

  • Clients include Hakka Group (NYC), The Comic Book Legal Defense Fund (NYC), Galaxy Records (BCN)
Autism Speaks

Senior Project Manager, Social Media & Online Fundraising, Autism Speaks; www.autismspeaks.org 1 East 33rd New York, NY, June 2010 - Oct 2013

  • $250K raised on the Light It Up Blue fundraising product, responsible for an over total of $517K, up from $92K in 2012 through social strategy, creative direction and targeted marketing
  • Innovate campaign ideas, strategy and products to reach a revenue goal of $1.8MM
  • Over 25K mobile installs over the past 2 years of the first Light It Up Blue photo app, kicking of the mobile strategy at Autism Speaks.
  • Drove up autismspeaks.org traffic 200% and increased SEO with a new UX design and content strategy
  • Develop and execute social media and digital plans for corporate partners including Macy’s, Zales, FedEx
  • Manage a team to execute on social and digital strategy across platforms
TEDXNewYorkSalon

Organizer and Curator, TEDXNewYorkSalon www.tedxnewyorksalon.com New York, NY, 2011-2012

  • Organized and facilitated enlightening conversations between friends and strangers to build a community of people willing to share and explore new ideas
  • Curated topics and talks
  • Helped people to communicate their ideas effectively
Institute of International Education

Manager, Internet Services, The Institute for International Education; www.iie.org 809 United Nations Plaza, New York, NY, October 2006 – June 2010

  • Created the wireframes, creative direction and project management for the King Abdullah University of Saudi Arabia online community on a customized white label platform, part of a $1.2M partnership, geared specifically towards recruiting and communicating with scholars in advance of the school’s opening
  • Project lead on the Extranet as well as developing an internal marketing strategy to increase adoption and goodwill
  • Requirements gathering, design and logic for the employee on-boarding and off-boarding processes which increased compliance with audit procedures.
  • Project lead and writer for online video based staff training materials for staff
  • Investigate new technologies, report on how to leverage them at IIE
Institute of International Education

Web Designer, The Institute for International Education; www.iie.org 809 United Nations Plaza, New York, NY, April 2005 –September 2006

  • Redesigned IIE.org taking it from static HTML to a dynamic CMS platform and implemented analytics tracking
Sales Graphics

Junior Designer, SalesGraphics, www.salesgraphics.com 138 West 25th Street, New York, NY, April 2004-April 2005

  • Clients included: Weber Shandwick, MTV Networks, AZN Television Newsweek Magazine, Essence Magazine, Christian Dior Parfums, Parenting Magazine, Reader’s Digest

Languages - English, Spanish


Other relevant details

  • I have helped to organize three Hackathons with AT&T, Microsoft’s Bing Fund and Twilio
  • In my spare time, I write and perform standup comedy
  • I’ve written and self-produced 2 albums, they are on Spotify. ask me I'll tell you.

Contact me

i like fan mail and hate mail the same

chart3030 at gmail dot com

p.s. I did this in a few hours including the design, I love it! Imagine what we could do together.